Physical therapists practice in a variety of settings. Some work in outpatient clinics, while others work in acute care hospitals or rehabilitation centers. Some therapists may come to your home to provide treatment if you are unable to leave your house due to injury or illness.
Outpatient clinics are a popular place where PT services are provided. Many of these clinics are owned by hospitals, and many are privately owned and operated by physical therapists.
If you are a physical therapist who is thinking about starting a private practice, you are probably wondering where to start. There are many resources that you can refer to to get some basic information about starting a clinic. One such resource is a new ebook, Be a #SmartClinician: 30 things you need to know before going into private practice by Kelly Lawson, an occupational therapist and Director of Community for a company called Clinic Server.
The ebook provides a list of thirty of tips to help PTs start and grow a practice. These tips are effectively organized into sub headings including The do's, The don'ts, Big ticket things, and The warm and fuzzy truth, plus others. Each tip is comprised of 140 characters or less and includes a link to Twitter, making sharing the tips through that social media site easy. (The social media website Twitter allows users to post messages called Tweets, but the messages are limited to 140 characters.)
Some of my favorite tips from Be a #Smart Clinician:
- Do the hard stuff first
- Don't leave home without your elevator pitch
- Mortification always goes viral.
- Remember that personal touches matter.
Be a #SmartClinician is an easy and fun way to remind yourself of the basics when starting a private practice. It certainly won't help you secure funding for your business and you won't be able to write a better business plan as the result of reading it. It does serve as a roadmap that can help you take stock of what you are doing right, and more importantly, what you may be doing wrong.
The book is a free download, so be sure to take a few minutes and check it out if you are a therapist who is in private practice or thinking about starting a private practice. If you are a patient of physical therapy, reading Be a #SmartClinician may be a fun way to learn more about what a private practice PT has to deal with on a daily basis.